ROCK THE VOTE
AD CAMPAIGN

Rock the vote is a non-profit organization dedicated to protecting freedom of speech and educating young people about
issues that affect them, and motivating young people to participate by registering and voting.
In this advertising campaign, Newspaper headline is chosen as a way to combine voting and current issue. A red ellipse
and “vote” is used to highlight different political issues on New York Times’s front page, which traditionally bare
a symbolic meaning in politics. These red marks provoke young people’s emotions and encourage them to vote to change
something they hated or disagreed.